Privacy
Plain-language overview of our privacy practices. We retain records of SMS opt-in, confirmation, opt-out, and message history as required for compliance and operational support.
Summary
- This site provides public information and does not offer medical advice.
- If you run an opt-in messaging list, use double opt-in and allow STOP to opt out.
- Only collect what you truly need (e.g., phone number) and keep it secure.
- Do not sell personal data.
SMS Messaging Privacy
We offer an optional SMS messaging service for subscribers who have explicitly opted in. Here's how we handle your information:
What We Collect
- Phone Number: Only when you provide it through our opt-in form, keyword opt-in, or QR code
- Opt-In Method: How you subscribed (web form, keyword, or QR code)
- Opt-In Timestamp: When you subscribed
- Message History: Messages sent to and received from your phone number
How We Use Your Information
- Send you informational SMS messages about liver transplant options and patient rights
- Process your opt-in and opt-out requests
- Respond to HELP and STOP commands
- Improve our service (aggregated, anonymized data only)
Your Rights
- Opt Out Anytime: Reply STOP to any message or visit our opt-out page
- Opt Back In: Text START to +18333671886 or visit our opt-in page
- Help: Reply HELP to any message for assistance
- Message Frequency: Up to 2 messages per week
- No Cost: Our service is free, but message and data rates from your carrier may apply
Data Security
- Phone numbers are stored securely and encrypted
- We never sell or share your phone number with third parties
- You can request deletion of your data at any time
- We retain data only as long as necessary for service delivery
Double Opt-In
We use a double opt-in process to ensure you want to receive messages:
- You provide your phone number and consent
- We send a confirmation message asking you to reply YES
- Only after you confirm do we add you to our active subscriber list
Cookie Policy
We use cookies to improve your experience and understand how visitors use our site. This section explains what cookies we use and how you can control them.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help us remember your preferences and understand how you interact with our site.
Types of Cookies We Use
Essential Cookies (Always Active)
These cookies are necessary for the website to function properly:
- nf_consent - Stores your cookie consent preference (365 days)
- PHPSESSID - Session management for site functionality (session only)
Analytics Cookies (Optional)
When you accept analytics cookies, we use:
- nf_visitor_id - Unique identifier to understand visitor patterns (730 days)
- nf_session_id - Session tracking for page navigation (session only)
What We Track (With Your Consent)
When you accept analytics cookies, we collect:
- Pages you visit and time spent on each page
- How you found our site (referrer, UTM parameters)
- Device type (mobile, tablet, desktop)
- Browser and operating system type
- Scroll depth on pages
What We Do NOT Track
- We do NOT track your full IP address (only a hashed version for security)
- We do NOT collect personal information like name, email, or phone number via cookies
- We do NOT share tracking data with third parties
- We do NOT use tracking for advertising purposes
Your Cookie Choices
When you first visit our site, you will see a cookie consent banner where you can:
- Accept All - Enable analytics cookies to help us improve the site
- Essential Only - Only use essential cookies; no analytics tracking
Managing Your Preferences
You can change your cookie preferences at any time:
- Clear your browser cookies to reset your preference
- Use browser settings to block or delete cookies
- Use browser incognito/private mode for no cookie storage
Data Retention
We retain analytics data for up to 2 years. After that, data is automatically deleted or anonymized.
Third-Party Cookies
We do not use third-party analytics services (like Google Analytics). All tracking is first-party, meaning data stays on our servers and is never shared with advertisers or data brokers.
Contact Us
If you have questions about our cookie practices, please contact us through our website.